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Guest Article - "You Can Do It - a Designer Can Do It More Efficiently"

All businesses need to be efficient - that is how they make money. So, why is it that so many businesses try to do everything themselves instead of hiring someone who already knows how to do it - and can do it more efficiently? Yes, you may spend a bit more money on the front end, but the money that you make while focusing on the business side of your business almost always evens it out. That’s why we go to a shoe store to buy shoes instead of buying leather and a cobbler’s bench and trying to make shoes ourselves. Yes, you probably could with enough time and practice, but would that really be the best use of your time? Web designing is the same way. Anyone can walk into borders and pick up a book on css and html, buy Dreamweaver and start coding. But, that doesn’t mean you should.  We all have fallen victim to the ‘I can do it’ syndrome and taken on a project that we think we can do but a professional can do better (and faster). In fact, that is precisely what I did when I first started learning how to design websites. What I learned very quickly is I would much prefer to design the idea behind it, create a mockup in Photoshop (after all, the graphics is what I love) and hire a designer (like Kyle Reddoch) to do the coding part of it. Yes, I can do the coding on my own, but I could also be spending that time doing something more efficient, like marketing my business or writing blog posts (my true passion). At the end of the day, time is money and if you are spending all your time trying to learn how to code, you may end up spending more than you thought.
I want to thank Kirsten Wright from Wright Creativity for writing this wonderful article!